Methods, systems, and devices for masking content to obfuscate an identity of a user of a mobile device

ABSTRACT

Aspects of the subject disclosure may include, for example, identifying a first user associated with a first mobile device, and determining a first user type associated with the first user. Further embodiments can include identifying a first identity associated with the first user based on the first user type and identifying a second identity associated with the first user based on the first user type. Additional embodiments can include providing first alternate content to the first mobile device to mask the first identity and providing second alternate content to the first mobile device associated with the second identity. Other embodiments are disclosed.

CROSS-REFERENCE TO RELATED APPLICATION(S)

The present application claims priority to and is a continuation of U.S.patent application Ser. No. 17/168,804, filed Feb. 5, 2021, all sectionsof the aforementioned application(s) and/or patent(s) are incorporatedherein by reference in their entirety.

FIELD OF THE DISCLOSURE

The subject disclosure relates to methods, system, and devices formasking content to obfuscate an identity of a user of a mobile device.

BACKGROUND

First responders including law enforcement personnel can utilize a firstresponder mobile network to communicate with each other. The advantagesof first responders utilizing a first responder mobile network are thatcommunication between first responders can be prioritized due to urgencyor emergency, accordingly. However, a mobile device that iscommunicatively coupled to the first responder mobile network cancontain content that reveals that it is on the first responder mobilenetwork. If so, such a revelation can put personnel in jeopardy if themobile device is inspected by a bad actor.

BRIEF DESCRIPTION OF THE DRAWINGS

Reference will now be made to the accompanying drawings, which are notnecessarily drawn to scale, and wherein:

FIG. 1 is a block diagram illustrating an exemplary, non-limitingembodiment of a communications network in accordance with variousaspects described herein.

FIGS. 2A-2I are block diagrams illustrating example, non-limitingembodiments of a system functioning within the communication network ofFIG. 1 in accordance with various aspects described herein.

FIGS. 2J-2L depict illustrative embodiments of methods in accordancewith various aspects described herein.

FIG. 3 is a block diagram illustrating an example, non-limitingembodiment of a virtualized communication network in accordance withvarious aspects described herein.

FIG. 4 is a block diagram of an example, non-limiting embodiment of acomputing environment in accordance with various aspects describedherein.

FIG. 5 is a block diagram of an example, non-limiting embodiment of amobile network platform in accordance with various aspects describedherein.

FIG. 6 is a block diagram of an example, non-limiting embodiment of acommunication device in accordance with various aspects describedherein.

DETAILED DESCRIPTION

The subject disclosure describes, among other things, illustrativeembodiments for identifying a first user associated with a first mobiledevice, and determining a first user type associated with the firstuser. Further embodiments can include identifying a first identityassociated with the first user based on the first user type andidentifying a second identity associated with the first user based onthe first user type. Additional embodiments can include providing firstalternate content to the first mobile device to mask the first identityand providing second alternate content to the first mobile deviceassociated with the second identity. Other embodiments are described inthe subject disclosure.

One or more aspects of the subject disclosure include a device,comprising a processing system including a processor, and a memory thatstores executable instructions that, when executed by the processingsystem, facilitate performance of operations. The operations cancomprise identifying a first user associated with a first mobile deviceand determining a first user type associated with the first user.Further operations can comprise identifying a first identity associatedwith the first user based on the first user type and identifying asecond identity associated with the first user based on the first usertype. Additional operations can comprise providing first alternatecontent to the first mobile device to mask the first identity andproviding second alternate content to the first mobile device associatedwith the second identity.

One or more aspects of the subject disclosure include a machine-readablemedium, comprising executable instructions that, when executed by aprocessing system including a processor, facilitate performance ofoperations. The operations can comprise identifying a user associatedwith a mobile device, and determining a user type associated with theuser. Further operations can comprise identifying a first identityassociated with the user based on the user type and identifying a secondidentity associated with the user based on the user type. Additionaloperations can comprise providing first alternate content to the mobiledevice to mask the first identity and providing second alternate contentto the mobile device associated with the second identity. Also,operations can comprise providing an indication to the mobile device tomask first content associated with the first identity stored on themobile device, wherein the mobile device masks first content associatedwith the first identity.

One or more aspects of the subject disclosure include a method. Themethod can comprise identifying, by a processing system including aprocessing system, a user associated with a mobile device, anddetermining, by the processing system, a user type associated with theuser. Further, the method can comprise identifying, by the processingsystem, a first identity associated with the user based on the user typeand identifying, by the processing system, a second identity associatedwith the user based on the user type. In addition, the method cancomprise providing, by the processing system, first alternate content tothe mobile device to mask the first identity and providing, by theprocessing system, second alternate content to the mobile deviceassociated with the second identity. Also, the method can compriseproviding, by the processing system, an indication to the mobile deviceto mask first content received by the mobile device, wherein the mobiledevice masks the first content utilizing the first alternate content andthe second alternate content in response to receiving the first content.

Referring now to FIG. 1 , a block diagram is shown illustrating anexample, non-limiting embodiment of a system 100 in accordance withvarious aspects described herein. For example, system 100 can facilitatein whole or in part identifying a user type associated with a user of amobile device and providing masking content and undercover content tothe mobile device based on the user type. In particular, acommunications network 125 is presented for providing broadband access110 to a plurality of data terminals 114 via access terminal 112,wireless access 120 to a plurality of mobile devices 124 and vehicle 126via base station or access point 122, voice access 130 to a plurality oftelephony devices 134, via switching device 132 and/or media access 140to a plurality of audio/video display devices 144 via media terminal142. In addition, communication network 125 is coupled to one or morecontent sources 175 of audio, video, graphics, text and/or other media.While broadband access 110, wireless access 120, voice access 130 andmedia access 140 are shown separately, one or more of these forms ofaccess can be combined to provide multiple access services to a singleclient device (e.g., mobile devices 124 can receive media content viamedia terminal 142, data terminal 114 can be provided voice access viaswitching device 132, and so on).

The communications network 125 includes a plurality of network elements(NE) 150, 152, 154, 156, etc. for facilitating the broadband access 110,wireless access 120, voice access 130, media access 140 and/or thedistribution of content from content sources 175. The communicationsnetwork 125 can include a circuit switched or packet switched network, avoice over Internet protocol (VoIP) network, Internet protocol (IP)network, a cable network, a passive or active optical network, a 4G, 5G,or higher generation wireless access network, WIMAX network,UltraWideband network, personal area network or other wireless accessnetwork, a broadcast satellite network and/or other communicationsnetwork.

In various embodiments, the access terminal 112 can include a digitalsubscriber line access multiplexer (DSLAM), cable modem terminationsystem (CMTS), optical line terminal (OLT) and/or other access terminal.The data terminals 114 can include personal computers, laptop computers,netbook computers, tablets or other computing devices along with digitalsubscriber line (DSL) modems, data over coax service interfacespecification (DOCSIS) modems or other cable modems, a wireless modemsuch as a 4G, 5G, or higher generation modem, an optical modem and/orother access devices.

In various embodiments, the base station or access point 122 can includea 4G, 5G, or higher generation base station, an access point thatoperates via an 802.11 standard such as 802.11n, 802.11ac or otherwireless access terminal. The mobile devices 124 can include mobilephones, e-readers, tablets, phablets, wireless modems, and/or othermobile computing devices.

In various embodiments, the switching device 132 can include a privatebranch exchange or central office switch, a media services gateway, VoIPgateway or other gateway device and/or other switching device. Thetelephony devices 134 can include traditional telephones (with orwithout a terminal adapter), VoIP telephones and/or other telephonydevices.

In various embodiments, the media terminal 142 can include a cablehead-end or other TV head-end, a satellite receiver, gateway or othermedia terminal 142. The display devices 144 can include televisions withor without a set top box, personal computers and/or other displaydevices.

In various embodiments, the content sources 175 include broadcasttelevision and radio sources, video on demand platforms and streamingvideo and audio services platforms, one or more content data networks,data servers, web servers and other content servers, and/or othersources of media.

In various embodiments, the communications network 125 can includewired, optical and/or wireless links and the network elements 150, 152,154, 156, etc. can include service switching points, signal transferpoints, service control points, network gateways, media distributionhubs, servers, firewalls, routers, edge devices, switches and othernetwork nodes for routing and controlling communications traffic overwired, optical and wireless links as part of the Internet and otherpublic networks as well as one or more private networks, for managingsubscriber access, for billing and network management and for supportingother network functions.

FIGS. 2A-2I are block diagrams illustrating example, non-limitingembodiments of a system functioning within the communication network ofFIG. 1 in accordance with various aspects described herein. Referring toFIG. 2A, in one or more embodiments, system 200 can include a maskingserver 202 communicatively coupled to a mobile device 210 associatedwith a user 212 over a communication network 204 a. Further, maskingserver 202 can be communicatively coupled to a call detail record server206 a and/or a billing record server 208 a over a communication network204 b. In addition, the call detail record server 206 a can becommunicatively coupled to a call detail record database 206 b (or calldetail record information repository). In some embodiments, the calldetail record database 206 b can be stored in or on the same premises asthe call detail record server 206 a. In other embodiments, the calldetail record database 206 b can be in a remote location from the calldetail record server 206 a and communicatively coupled to it over acommunication network. Also, the billing record server 208 a can becommunicatively coupled to a billing record database 208 b (or billingrecord information repository). In further embodiments, the billingrecord database 208 b can be stored in or on the same premises as thebilling record server 208 a. In additional embodiments, the billingrecord database 208 b can be in a remote location from the billingrecord server 208 a and communicatively coupled to it over acommunication network.

In one or more embodiments, the communication network 204 a can includeone or more wireless communication networks and/or one or more wiredcommunication networks. Further, the one or more wireless communicationnetworks can include a mobile network. In addition, the mobile networkcan include a first responder mobile network. Also, the communicationnetwork 204 b can include one or more wireless communication networksand/or one or more wired communication networks. Further, the one ormore wireless communication network can include a mobile network. Themasking server 202, call detail record server 206 a, and billing recordserver 208 a can be one server or multiple servers in one location orspanning more than one location, one or more cloud servers, or one ormore virtual servers. In addition, the mobile device 210 (as well asother mobile devices described herein) can be a mobile phone, tabletcomputer, laptop computer, smartwatch, wearable device, or any othercomputing device that can communicatively couple to a first respondermobile network.

One example described herein discusses embodiments pertaining to anundercover law enforcement officer, however, the embodiments describedherein can be used to mask the identity of any first responder onher/his mobile device including, but not limited to, police officers,firefighters, emergency medical technicians (EMTs), etc. Further, badactors can be individuals that are (or may desire to be) engaging incriminal activity but the embodiments described herein can be applied insituations to mask the identity of first responders from other peoplethat may interfere with an investigation of a law enforcement officer ora first responder dealing with an emergency situation.

In one or more embodiments, user 212 can be an undercover lawenforcement officer who can be surrounded by bad actors 214 a and 214 bwho, in turn, are subjects to an investigation by user 212. Further, themobile device 210 can be communicatively coupled to the first respondermobile network that can be part of communication network 204 a. Thereare advantages for the mobile device 210 to be communicatively coupledto a first responder mobile network rather than a commercial mobilenetwork that can include prioritizing data messages (email, text, etc.)and voice calls, more coverage, less dropped calls, encryption, etc.between law enforcement officers such that they receive timelyinformation to prevent harm to people in the cities and town where theyare located. However, in some instances, bad actors 214 a, 214 b maywant to check the identity of user 212 and thereby may inspect her/hismobile device 210 to see whether there is any indication that user 212is an undercover law enforcement officer. Embodiments described hereincan provide different content by the masking server 202 to mobile device210 to mask the real identity of user 212, as well bolster theundercover identity of user 212.

In one or more embodiments, the masking server 202 can detect a mobiledevice 210 on a first responder mobile network. Further, the maskingserver 202 can identify user 212 associated with the mobile device 210.In addition, the masking server 202 can examine a database in its memoryor stored remotely to determine a user type of user 212. That is,whether the user type for user 212 is “undercover” or an “overt” lawenforcement officer (“overt” meaning a uniformed officer, or the like).If the user type for user 212 is “undercover,” then the masking server202 can identify a user's real identity based on the user type andidentify the user's undercover identity based on the user type. Thisinformation can be stored in a database in the masking server 202 orcommunicatively coupled to it but remotely located. Further, the maskingserver 202 can provide the mobile device 210 with alternate content tomask the real identity of the user 212 and/or alternate content tobolster (or associated with) the undercover identity of the user 212.The mobile device 210, in turn, can replace content indicating the realidentity of user 212 on the mobile device 210 with the alternate contentto mask the real identity (in some embodiments, the content indicatingthe real identity of the user can remain stored on mobile device 210 butis encrypted such that user 212 can access it with correspondingdecryption). This masking alternate content can be presented on thedisplay of mobile device 210 for the bad actors 214 a, 214 b to view,accordingly. Further, the mobile device 210 can store and presentalternate content associated with the undercover identity (i.e.,undercover content) on the mobile device, accordingly. In someembodiments, portions of the masking alternate content and undercoveralternate content can be the same.

Referring to FIG. 2B, in one or more embodiments, the masking server 202can provide an indication (e.g., message, notification, alert, signaletc.) to the mobile device 210 to mask the content associated with theuser's real identity with masking content. For example, the mobiledevice 210 may present content 216 a associated with the user's realidentity that can include the alpha tag 218 a indicating the mobiledevice 210 is communicatively coupled to a first responder mobilenetwork. Further, the content 216 a can include email content 219 a thatindicates more dangerous situations (bad actors 214 a, 214 b aresuspected to be carrying weapons). However, after receiving anindication from the masking server 202 to mask content indicating thereal identity of user 212 and receiving masking content and undercovercontent, the mobile device can store the masking content as well as theundercover content and present a portion of the maskingcontent/undercover content 216 b that can include the alpha tag 218 bindicating a commercial mobile network and email content 219 bassociated with the undercover identity.

Referring to FIG. 2C, in one or more embodiments, the masking server 202can provide an indication (e.g., message, notification, alert, signal,etc.) to mobile device 210 to mask content received over the firstresponder mobile network that indicate the user's real identity. Forexample, the content 222 a can include presenting a notification 224 ato user 212 that indicates a robbery is in progress. However, afterreceiving the indication from the masking server 202, the mobile devicecan present on content 222 b, which includes a notification 224 b(instead of notification 224 a) that indicates a package has beenreceived by the undercover identity. Further, the notification 224 a canbe stored in a quarantined or an encrypted storage area (on mobiledevice 210 itself or accessible remotely by mobile device 210) thatrequires decryption to access. In other embodiments, the content 222 aincludes alpha tag 223 a indicating a first responder network butcontent 222 b includes alphas tag 223 b indicating a commercial network(even though the mobile device 210 is still communicatively coupled tothe first responder network).

Referring to FIG. 2D, in one or more embodiments, the masking server 202can provide an indication (e.g., message, notification, alert, signaletc.) to the mobile device 210 to mask social media content associatedwith the user's real identity with masking content and/or withundercover content. For example, the mobile device 210 may presentcontent 226 a associated with the user's real identity that can includethe alpha tag 227 a indicating the mobile device 210 is communicativelycoupled to a first responder mobile network. Further, the content 226 acan include social media content 228 a associated with the real identityof user 212. However, after receiving an indication from the maskingserver 202 to mask content indicating the real identity of user 212 andreceiving masking content and undercover content, the mobile device canstore the masking content/undercover content and present a portion ofthe masking content/undercover content 226 b that can include the alphatag 227 b indicating a commercial mobile network and social mediacontent 228 b associated with the undercover identity.

Referring to FIG. 2E, in one or more embodiments, the masking server 202can provide alternate content to a call detail record server 206 aassociated with a call detail record database 206 b (e.g., call detailrecord repository). Further, the call detail record database 206 b mayhave a call detail record 232 a associated with the real identity ofuser 212. In one embodiment, in the event that a bad actor 214 a, 214 nwere able to obtain such a call detail record 232 a from the call detailrecord database 206 b through bad faith, the call detail record server206 a can store alternate content that comprises call detail record 232b, which is associated with the user's undercover identity. For example,if a query to the call detail record database 206 b is for call detailrecord 232 a, the call detail record server 206 a can retrieve calldetail record 232 b instead, to mask the user's real identity andbolster the user's undercover identity to any bad actor orassociate/agent of the bad actor.

Referring to FIG. 2F, in one or more embodiments, the masking server 202can provide alternate content to a billing record server 208 aassociated with a billing record database 208 b (e.g., billing recordrepository). Further, the billing record database 208 b may have abilling record 234 a associated with the real identity of user 212. Inone embodiment, in the event that a bad actor 214 a, 214 n is able toobtain such a billing record 234 a from the billing record database 208b through bad faith, the billing record server 208 a can store alternatecontent that comprises billing record 234 b, which is associated withthe user's undercover identity. For example, if a query to the billingrecord database 208 b is for billing record 234 a, the billing recordserver 208 a can retrieve billing record 234 b instead, to mask theuser's real identity and bolster the user's undercover identity to anybad actor or associate/agent of the bad actor.

Referring to FIG. 2G, in one or more embodiments, user 212 may be in thecompany of bad actors 214 a, 214 a. Further, a bad actor 214 a maysuspect that user 212 is an undercover law enforcement officer and maywant to inspect mobile device 210 to ensure that he/she is not so. Thus,when the bad actor 214 a faces the display of mobile device 210, acamera associated with the mobile device 210 captures an image of badactor 214 a. Further, the mobile device 210 can determine that the imageof the bad actor is not user 212 in response to performing facialrecognition techniques on the captured image that can include comparingthe captured image with a previously stored image of the user 212 in thememory of the mobile device 210. Subsequently, the mobile device 210 canmask content 236 a displayed on mobile device 210 that includes an alphatag 237 a and email content 238 a that is associated with the user'sreal identity with alternate content 236 b that can include alpha tag237 b and email content 238 b associated with the user's undercoveridentity.

Referring to FIG. 2H, in one or more embodiments, the user 212 may be inthe company of bad actors 214 a, 214 b using the undercover identity ina public place such as a park. Other law enforcement officers 212 a, 212b may be approaching user 212 and bad actors 214 a, 214 b. The lawenforcement officers 212 a, 212 b may be uniformed officers on a routinepatrol but are suspicious of user 212 and bad actors 214 a, 214 b beingin the park (e.g., it may be late at night). Masking server 202 candetect mobile device 210 a associated with law enforcement officer 212 aand determine that is it within a distance threshold of mobile device210 and also determine that the trajectory of mobile device 210 a istowards mobile device 210. In response to at least one of thesedeterminations, the masking server 202 can transmit a notification 243 ato mobile device 210 a over the first responder mobile networkindicating that user 212 is an undercover law enforcement officer and isin proximity to mobile device 210 a. The notification 243 a can bepresented on display 241 a and can include the alpha tag 242 aindicating mobile device 210 a is communicatively coupled to the firstresponder mobile network. Further, the notification 243 a can provideundercover identity content of user 212 such as an image of user 212such that law enforcement officer 212 a can recognize user 212. Thus,the notification 243 a ensures that user 212 continues to be undercoverand that law enforcement officer 212 a will not expose the undercoveridentity of user 212 or the investigation of bad actors 214 a, 214 b byuser 212.

Referring to FIG. 2I, in one or more embodiments, user 212 can be inproximity of another user 212 c, which is associated with mobile device210 b. User 212 c can also be a law enforcement officer utilizing anundercover identity and partnering with user 212 to investigate badactors 214 a, 214 b. Further, the masking server 202 can detect mobiledevice 210 b is associated with a law enforcement agency (or some othercivil entity), and identify user 212 c associated with mobile device 210b. In addition, the masking server 202 can determine a user typeassociated with user 212 c. The user type can be “undercover” or“overt.” If the masking server 202 determines that the user type is“undercover,” then the masking server 202 can identify the real identityand the undercover identity of user 212 c, as described herein for user212. That is, the real identity and undercover identity of user 212 ccan be stored in a database communicatively coupled to masking server202. Also, the masking server 202 can provide masking content andundercover content to mobile 210 b. Further, the information stored inthe database associated with undercover identity of user 212 c canindicate that the undercover identity of user 212 c is related to theundercover identity of user 212. Thus, the masking content andundercover content provided to mobile device 210 b can be related to themasking content and undercover content provided to mobile device 210.For example, mobile device 210 b can include content 246 a associatedwith the real identity of user 212 c that include alpha tag 247 a andemail content 248 a. However, masking content and/or undercover contentcan include content 246 b that can comprise alpha tag 247 b and emailcontent 248 b. Further, email content 248 b can indicate that theundercover content for user 212 c is the cousin of the undercoveridentity of user 212, bolstering both the undercover identity of user212 and the undercover identity of user 212 c during the investigationof bad actors 214 a, 214 b, if content 246 b is ever inspected by badactors 214 a, 214 b.

FIGS. 2J-2L depict illustrative embodiments of methods in accordancewith various aspects described herein. Referring to FIG. 2J, in one ormore embodiments, portions of method 250 can be implemented by a user251 a, a user agency computing device 251 b, a client (mobile) device251 c associated with the user, a profile builder & maintainer engine251 d, a profile policy agent 251 e, and a backend records agent 251 f.In some embodiments, all or some of the profile builder & maintainerengine 251 d, profile policy agent 251 e, and backend records agent 251f can be incorporated by a group of masking servers. Further, a portionof the group of masking servers can be operated by a law enforcementagency (or a civil entity) and/or a portion of the group of maskingservers can be operated by the operator of a first responder mobilenetwork.

In one or more embodiments, the method 250 can include activating astandard normal line of service of the client device 251 c associatedwith the user 251 a on a first responder mobile network. The user orenterprise (e.g., law enforcement agency, civil entity, etc.) can opt-infor an identity masking service for user 251 a that is assuming anundercover identity. This service can include establishing a connectionwith service provider associated with the first responder mobile networkfor a number of accounts, activity, conditions for masking, andincreased credential users as well as individuals with a personal mobiledevice working for the enterprise can use the service to reduce multipleSIM utility.

In one or more embodiments, the service begins to build mapped behaviorand an account. This can include private details beingscrubbed/encrypted for privileged provider access as well as a list ofquestions and desired details can be provided during initial activationand behavior. Further, call detail records can be created to matchdesired behavior (e.g., undercover identity). In addition, the method250 can include reusing a prior undercover identity that matchesbehavior (e.g., mapped identity that was discarded/unused can bereused). Also, the mapped identity policies propagated to the clientdevice (e.g., alpha tag, undercover identity, account details, etc.).

In one or more embodiments, the method 250 can include maintaining adual log during normal operation of masking service. This can includethe masked identity and mapped identity being maintained in differentrecords, as well as service can be turned on or off based on useractivity or manual switch. Further, profile updates and scrubbing ofbackend data can be proactively performed by an agent (e.g., humanand/or artificial intelligence) to maintain alignment with maskedprofile. In further embodiments, upon termination, updated behaviorsfrom call detail records and activity for future modeling and mapping ofidentities can be performed. Further, the system can forward accountdetails to an alternate account (e.g., mapped identity can go dormant).In addition, all account details are archived for future use.

In one or more embodiments, the method 250 can include, at 252 a, a useropting-in for masking service. Further, the method 250 can include, at252 b, querying and building (or reusing old) profile based on maskedrequirements. In addition, the method 250 can include, at 252 c,building enterprise masking account details and seeking authorization.Also, the method 250 can include, at 252 d, updating potential maskedidentity. The method 250 can include, at 252 e, providing user feedbackfor approval or additional revisions. Further, the method 250 caninclude, at 252 f, personalizing based on required call detail recordsor other account connectivity. In addition, the method 250 can include,at 252 g, stating a law enforcement agent for monitoring and updates.Also, the method 250 can include, 252 h, enforcing profile tags (alpha),connectivity (first responder mobile network), and data restrictions.The method 250 can include, at 252 i, conducting normal or maskedoperation. Further, the method 250 can include, at 252 j, explicitlyturning on/off of masking service or memory wipe of client device. Inaddition, the method 250 can include, at 252 k, an agent modifying arouting behavior. Also, the method 250 can include, at 252 l, duallogging for all activities. The method 250 can include, at 252 m,providing occasional team notifications for masked users that can beanonymized. Further, the method 250 can include, at 252 n, providingprofile model updates based on masked user behaviors. In addition, themethod can include, at 252 o, proactively scrubbing of backend data tomaintain profile/model behavior. Also, the method 250 can include, at252 p, for termination, each agency determining deletion, and “parking”of prior profiles. The method 250 can include, at 252 q, implementingdevice status reset for masked or original identity. Further, the methodcan include, at 252 r, implementing long-term storage or archival ofdual masked logs for reuse or future forensics.

In one or more embodiments, a masking service implemented by the systemsand methods described herein can provide protection against socialengineering within a service provider because a new identity appearslegitimate and accessible only by privileged provider representatives.Further embodiments can include an opportunity for rate-plan (accountingoptions) that track the addition or removal of masking service as neededinstead of a single, fixed account utility, which is associated with thelarger sponsoring organization. Additional embodiments, forconsumers/enterprises using this masking service, could includeprogrammatically switching activity to a different account (with serviceprovider) based on client activity (e.g., calling out to a number, usinga service, etc.). Other embodiments can include unseen level of securityand trust for civil and legal authorities with service providers.Further embodiments can manage masking of identity and behaviorthroughout lifecycle of masking service (e.g., from connected calls toendpoint mobile devices) and restrict potential information or securityrisks by elevated credentials on both customer and providerinteractions. Additional embodiments can provide improved safety andsecurity for civil authorities (officers, first responders, federalagents, their family networks, etc.) with system-enabled protection andidentity masking.

In one or more embodiments, with software hoods to third-party vendors,when new identities are created, can also seed various services (e.g.,social networks) with appropriate behavior and activities to mirrordesired masked identity. Further embodiments can include creation ofadvanced privacy service as a feature (e.g., line-item consumer add-on)that can mask or reroute a specific action via a different service.Additional embodiments can include a service that can be licensed as aconsumer service for the privacy-aware or privacy-requiring consumeroperations (e.g., operationalize a child versus a parent usage on thesame Subscriber Identity Module (SIM)), either for parent/childseparation or protection of a child's account details. Other embodimentscan include proactively changing of detected bad behavior to maintaincoherence with a profile (e.g., a call to wrong number or outside ofnetwork could be scrubbed or rewritten to confirm to original profiledefinitions (e.g., mis-categorizations of original routing algorithm canbe recovered and replaced here—do not put “mom's” number on theundercover masked identity)). Further embodiments can use network dateto auto-build a user role/profile library from anonymized data so thatnew entrants to the service can pick from this library to mimic behavior(e.g., determine political classes, lifestyle behaviors, etc.).Additional embodiments can apply role/profile to a large group insteadof an individual (e.g., simulate a network of multiple individuals thatmay be masked amongst each other or with other non-entrants) to provideadditional legitimacy to the call detail record and behavioral records.

Referring to FIG. 2K, in one or more embodiments, portions of method 250can be implemented by a masking server and/or a mobile device asdescribed herein. Method 255 can include the masking server, at 256 a,identifying a first user associated with a first mobile device. Further,the method 255 can include the masking server, at 256 b, determining afirst user type associated with the first user. In addition, the method255 can include the masking server, at 256 c, identifying a firstidentity associated with the first user based on the first user type,and, at 256 d, identifying a second identity associated with the firstuser based on the first user type. Also, the method 255 can include themasking server, at 256 e, providing first alternate content to the firstmobile device to mask the first identity, and, at 256 f, providingsecond alternate content to the first mobile device associated with thesecond identity.

In one or more embodiments, the method 255 can include the maskingserver, at 256 g, providing a first indication to the first mobiledevice to mask first content associated with the first identity storedon the first mobile device. Further, the method 255 can include thefirst mobile device, at 256 h, masking first content associated with thefirst identity with the first alternate content. The method 255 caninclude the first mobile device, at 256 k, to display the firstalternate content and/or second alternate content. In addition, themethod 255 can include a camera associated with the first mobile device,at 256 i, capturing an image of a person facing the first mobile device.Also, the method 255 can include the first mobile device, at 256 j,determining the image of the person is not the first user in response toperforming facial recognition techniques on the image. Further, themethod 255 can include first mobile device, at 256 k, presenting, at 256k, the first alternate content and/or the second alternate content on adisplay of the first mobile device.

In one or more embodiments, the method 255 can include the maskingserver, at 256 l, providing a second indication to the first mobiledevice to mask second content received by the first mobile device.Further, the method 255 can include the first mobile device, at 256 m,receiving the second content. In addition, the method 255 can includethe first mobile device, at 256 n, masking the second content. In someembodiments, the second content can be masked with the first alternatecontent and/or second alternate content.

In one or more embodiments, the method 255 can include the maskingserver, at 256 o, detecting the first mobile device initiating a mobiletelephone call to a second mobile device associated with a third party.Further, the masking server, at 256 p, can provide third alternatecontent to the second mobile device as caller identification content tomask the first identity.

In one or more embodiments, the method 255 can include the maskingserver, 256 p, providing fourth alternate content to a first computingdevice associated with a call detail record repository. The firstcomputing device stores the fourth alternate content in the call detailrecord repository to mask the first identity and to disclose the secondidentity. Further, the method 255 can include masking server, 256 r,providing fifth alternate content to a second computing deviceassociated with a bill record repository. The second computing devicestores the fifth alternate content in the billing record repository tomask the first identity and to disclose the second identity.

In one or more embodiments, the method 255 can include the maskingserver, at 256 s, detecting a third mobile device associated with a lawenforcement agency (or civil entity) within a distance threshold of thefirst mobile device. Further, the method 255 can include the maskingserver, at 256 t, providing identity content associated with the firstuser indicating the first identity and the second identity.

In one or more embodiments, the first content, second content, firstalternate content, second alternate content (or any alternate contentdescribed herein) can comprise one of email content, text messagecontent, social media content, mobile application content, notificationcontent, cloud content, or any combination thereof. In addition, thefirst mobile device is communicatively coupled to a first respondermobile network.

Referring to FIG. 2L, in one or more embodiments, the method 255 caninclude the masking server, at 262 a, detecting a fourth mobile deviceassociated with a law enforcement agency (or civil entity). Further, themethod 255 can include the masking server, at 262 b, identifying asecond user associated with the fourth mobile device. In addition, themethod 255 can include the masking server, at 262 c, determining asecond user type associated with the second user. Also, the method 255can include the masking server, at 262 d, identifying a third identityassociated with the second user based on the second user type, and, at262 e, identifying a fourth identity associated with the second userbased on the second user type. The method 255 can include the maskingserver, at 262 f, providing sixth alternate content to the fourth mobiledevice to mask the third identity, and, at 262 g, providing seventhalternate content to the fourth mobile device associated with the fourthidentity.

Also, in some embodiments, the first alternate content is different thanthe sixth alternate content and the second alternate content isdifferent than the seventh alternate content. In other embodiments, thesixth alternate content and the seventh alternate content arecomplementary to the first alternate content and the second alternatecontent because the first user and the second user are partnering witheach other to investigate the same group of bad actors.

While for purposes of simplicity of explanation, the respectiveprocesses are shown and described as a series of blocks in FIGS. 2J-2L,it is to be understood and appreciated that the claimed subject matteris not limited by the order of the blocks, as some blocks may occur indifferent orders and/or concurrently with other blocks from what isdepicted and described herein. Moreover, not all illustrated blocks maybe required to implement the methods described herein.

Further, some portions of the embodiments described herein can becombined with other embodiments described herein.

Referring now to FIG. 3 , a block diagram 300 is shown illustrating anexample, non-limiting embodiment of a virtualized communication networkin accordance with various aspects described herein. In particular avirtualized communication network is presented that can be used toimplement some or all of the subsystems and functions of system 100, thesubsystems and functions of systems 200, 215, 220, 225, 230, 233, 235,240, 245, and methods 250, 255, 20 presented in FIGS. 1, 2A-2L, and 3 .For example, virtualized communication network 300 can facilitate inwhole or in part identifying a user type associated with a user of amobile device and providing masking content and undercover content tothe mobile device based on the user type.

In particular, a cloud networking architecture is shown that leveragescloud technologies and supports rapid innovation and scalability via atransport layer 350, a virtualized network function cloud 325 and/or oneor more cloud computing environments 375. In various embodiments, thiscloud networking architecture is an open architecture that leveragesapplication programming interfaces (APIs); reduces complexity fromservices and operations; supports more nimble business models; andrapidly and seamlessly scales to meet evolving customer requirementsincluding traffic growth, diversity of traffic types, and diversity ofperformance and reliability expectations.

In contrast to traditional network elements — which are typicallyintegrated to perform a single function, the virtualized communicationnetwork employs virtual network elements (VNEs) 330, 332, 334, etc. thatperform some or all of the functions of network elements 150, 152, 154,156, etc. For example, the network architecture can provide a substrateof networking capability, often called Network Function VirtualizationInfrastructure (NFVI) or simply infrastructure that is capable of beingdirected with software and Software Defined Networking (SDN) protocolsto perform a broad variety of network functions and services. Thisinfrastructure can include several types of substrates. The most typicaltype of substrate being servers that support Network FunctionVirtualization (NFV), followed by packet forwarding capabilities basedon generic computing resources, with specialized network technologiesbrought to bear when general purpose processors or general purposeintegrated circuit devices offered by merchants (referred to herein asmerchant silicon) are not appropriate. In this case, communicationservices can be implemented as cloud-centric workloads.

As an example, a traditional network element 150 (shown in FIG. 1 ),such as an edge router can be implemented via a VNE 330 composed of NFVsoftware modules, merchant silicon, and associated controllers. Thesoftware can be written so that increasing workload consumes incrementalresources from a common resource pool, and moreover so that it'selastic: so the resources are only consumed when needed. In a similarfashion, other network elements such as other routers, switches, edgecaches, and middle-boxes are instantiated from the common resource pool.Such sharing of infrastructure across a broad set of uses makes planningand growing infrastructure easier to manage.

In an embodiment, the transport layer 350 includes fiber, cable, wiredand/or wireless transport elements, network elements and interfaces toprovide broadband access 110, wireless access 120, voice access 130,media access 140 and/or access to content sources 175 for distributionof content to any or all of the access technologies. In particular, insome cases a network element needs to be positioned at a specific place,and this allows for less sharing of common infrastructure. Other times,the network elements have specific physical layer adapters that cannotbe abstracted or virtualized, and might require special DSP code andanalog front-ends (AFEs) that do not lend themselves to implementationas VNEs 330, 332 or 334. These network elements can be included intransport layer 350.

The virtualized network function cloud 325 interfaces with the transportlayer 350 to provide the VNEs 330, 332, 334, etc. to provide specificNFVs. In particular, the virtualized network function cloud 325leverages cloud operations, applications, and architectures to supportnetworking workloads. The virtualized network elements 330, 332 and 334can employ network function software that provides either a one-for-onemapping of traditional network element function or alternately somecombination of network functions designed for cloud computing. Forexample, VNEs 330, 332 and 334 can include route reflectors, domain namesystem (DNS) servers, and dynamic host configuration protocol (DHCP)servers, system architecture evolution (SAE) and/or mobility managemententity (MME) gateways, broadband network gateways, IP edge routers forIP-VPN, Ethernet and other services, load balancers, distributers andother network elements. Because these elements don't typically need toforward large amounts of traffic, their workload can be distributedacross a number of servers — each of which adds a portion of thecapability, and overall which creates an elastic function with higheravailability than its former monolithic version. These virtual networkelements 330, 332, 334, etc. can be instantiated and managed using anorchestration approach similar to those used in cloud compute services.

The cloud computing environments 375 can interface with the virtualizednetwork function cloud 325 via APIs that expose functional capabilitiesof the VNEs 330, 332, 334, etc. to provide the flexible and expandedcapabilities to the virtualized network function cloud 325. Inparticular, network workloads may have applications distributed acrossthe virtualized network function cloud 325 and cloud computingenvironment 375 and in the commercial cloud, or might simply orchestrateworkloads supported entirely in NFV infrastructure from these thirdparty locations.

Turning now to FIG. 4 , there is illustrated a block diagram of acomputing environment in accordance with various aspects describedherein. In order to provide additional context for various embodimentsof the embodiments described herein, FIG. 4 and the following discussionare intended to provide a brief, general description of a suitablecomputing environment 400 in which the various embodiments of thesubject disclosure can be implemented. In particular, computingenvironment 400 can be used in the implementation of network elements150, 152, 154, 156, access terminal 112, base station or access point122, switching device 132, media terminal 142, and/or VNEs 330, 332,334, etc. Each of these devices can be implemented viacomputer-executable instructions that can run on one or more computers,and/or in combination with other program modules and/or as a combinationof hardware and software. For example, computing environment 400 canfacilitate in whole or in part identifying a user type associated with auser of a mobile device and providing masking content and undercovercontent to the mobile device based on the user type. Further, servers202, 206 a, 208 a, databases 206 b, 208 b, mobile devices 210, 210 a,210 b, user agency computing device 251 b, client device 251 c, profilebuilder & maintainer engine 251 d, profile policy agent 251 e, andbackend records agent 251 f can comprise computing environment 400.

Generally, program modules comprise routines, programs, components, datastructures, etc., that perform particular tasks or implement particularabstract data types. Moreover, those skilled in the art will appreciatethat the methods can be practiced with other computer systemconfigurations, comprising single-processor or multiprocessor computersystems, minicomputers, mainframe computers, as well as personalcomputers, hand-held computing devices, microprocessor-based orprogrammable consumer electronics, and the like, each of which can beoperatively coupled to one or more associated devices.

As used herein, a processing circuit includes one or more processors aswell as other application specific circuits such as an applicationspecific integrated circuit, digital logic circuit, state machine,programmable gate array or other circuit that processes input signals ordata and that produces output signals or data in response thereto. Itshould be noted that while any functions and features described hereinin association with the operation of a processor could likewise beperformed by a processing circuit.

The illustrated embodiments of the embodiments herein can be alsopracticed in distributed computing environments where certain tasks areperformed by remote processing devices that are linked through acommunications network. In a distributed computing environment, programmodules can be located in both local and remote memory storage devices.

Computing devices typically comprise a variety of media, which cancomprise computer-readable storage media and/or communications media,which two terms are used herein differently from one another as follows.Computer-readable storage media can be any available storage media thatcan be accessed by the computer and comprises both volatile andnonvolatile media, removable and non-removable media. By way of example,and not limitation, computer-readable storage media can be implementedin connection with any method or technology for storage of informationsuch as computer-readable instructions, program modules, structured dataor unstructured data.

Computer-readable storage media can comprise, but are not limited to,random access memory (RAM), read only memory (ROM), electricallyerasable programmable read only memory (EEPROM),flash memory or othermemory technology, compact disk read only memory (CD-ROM), digitalversatile disk (DVD) or other optical disk storage, magnetic cassettes,magnetic tape, magnetic disk storage or other magnetic storage devicesor other tangible and/or non-transitory media which can be used to storedesired information. In this regard, the terms “tangible” or“non-transitory” herein as applied to storage, memory orcomputer-readable media, are to be understood to exclude onlypropagating transitory signals per se as modifiers and do not relinquishrights to all standard storage, memory or computer-readable media thatare not only propagating transitory signals per se.

Computer-readable storage media can be accessed by one or more local orremote computing devices, e.g., via access requests, queries or otherdata retrieval protocols, for a variety of operations with respect tothe information stored by the medium.

Communications media typically embody computer-readable instructions,data structures, program modules or other structured or unstructureddata in a data signal such as a modulated data signal, e.g., a carrierwave or other transport mechanism, and comprises any informationdelivery or transport media. The term “modulated data signal” or signalsrefers to a signal that has one or more of its characteristics set orchanged in such a manner as to encode information in one or moresignals. By way of example, and not limitation, communication mediacomprise wired media, such as a wired network or direct-wiredconnection, and wireless media such as acoustic, RF, infrared and otherwireless media.

With reference again to FIG. 4 , the example environment can comprise acomputer 402, the computer 402 comprising a processing unit 404, asystem memory 406 and a system bus 408. The system bus 408 couplessystem components including, but not limited to, the system memory 406to the processing unit 404. The processing unit 404 can be any ofvarious commercially available processors. Dual microprocessors andother multiprocessor architectures can also be employed as theprocessing unit 404.

The system bus 408 can be any of several types of bus structure that canfurther interconnect to a memory bus (with or without a memorycontroller), a peripheral bus, and a local bus using any of a variety ofcommercially available bus architectures. The system memory 406comprises ROM 410 and RAM 412. A basic input/output system (BIOS) can bestored in a non-volatile memory such as ROM, erasable programmable readonly memory (EPROM), EEPROM, which BIOS contains the basic routines thathelp to transfer information between elements within the computer 402,such as during startup. The RAM 412 can also comprise a high-speed RAMsuch as static RAM for caching data.

The computer 402 further comprises an internal hard disk drive (HDD) 414(e.g., EIDE, SATA), which internal HDD 414 can also be configured forexternal use in a suitable chassis (not shown), a magnetic floppy diskdrive (FDD) 416, (e.g., to read from or write to a removable diskette418) and an optical disk drive 420, (e.g., reading a CD-ROM disk 422 or,to read from or write to other high capacity optical media such as theDVD). The HDD 414, magnetic FDD 416 and optical disk drive 420 can beconnected to the system bus 408 by a hard disk drive interface 424, amagnetic disk drive interface 426 and an optical drive interface 428,respectively. The hard disk drive interface 424 for external driveimplementations comprises at least one or both of Universal Serial Bus(USB) and Institute of Electrical and Electronics Engineers (IEEE) 1394interface technologies. Other external drive connection technologies arewithin contemplation of the embodiments described herein.

The drives and their associated computer-readable storage media providenonvolatile storage of data, data structures, computer-executableinstructions, and so forth. For the computer 402, the drives and storagemedia accommodate the storage of any data in a suitable digital format.Although the description of computer-readable storage media above refersto a hard disk drive (HDD), a removable magnetic diskette, and aremovable optical media such as a CD or DVD, it should be appreciated bythose skilled in the art that other types of storage media which arereadable by a computer, such as zip drives, magnetic cassettes, flashmemory cards, cartridges, and the like, can also be used in the exampleoperating environment, and further, that any such storage media cancontain computer-executable instructions for performing the methodsdescribed herein.

A number of program modules can be stored in the drives and RAM 412,comprising an operating system 430, one or more application programs432, other program modules 434 and program data 436. All or portions ofthe operating system, applications, modules, and/or data can also becached in the RAM 412. The systems and methods described herein can beimplemented utilizing various commercially available operating systemsor combinations of operating systems.

A user can enter commands and information into the computer 402 throughone or more wired/wireless input devices, e.g., a keyboard 438 and apointing device, such as a mouse 440. Other input devices (not shown)can comprise a microphone, an infrared (IR) remote control, a joystick,a game pad, a stylus pen, touch screen or the like. These and otherinput devices are often connected to the processing unit 404 through aninput device interface 442 that can be coupled to the system bus 408,but can be connected by other interfaces, such as a parallel port, anIEEE 1394 serial port, a game port, a universal serial bus (USB) port,an IR interface, etc.

A monitor 444 or other type of display device can be also connected tothe system bus 408 via an interface, such as a video adapter 446. Itwill also be appreciated that in alternative embodiments, a monitor 444can also be any display device (e.g., another computer having a display,a smart phone, a tablet computer, etc.) for receiving displayinformation associated with computer 402 via any communication means,including via the Internet and cloud-based networks. In addition to themonitor 444, a computer typically comprises other peripheral outputdevices (not shown), such as speakers, printers, etc.

The computer 402 can operate in a networked environment using logicalconnections via wired and/or wireless communications to one or moreremote computers, such as a remote computer(s) 448. The remotecomputer(s) 448 can be a workstation, a server computer, a router, apersonal computer, portable computer, microprocessor-based entertainmentappliance, a peer device or other common network node, and typicallycomprises many or all of the elements described relative to the computer402, although, for purposes of brevity, only a remote memory/storagedevice 450 is illustrated. The logical connections depicted comprisewired/wireless connectivity to a local area network (LAN) 452 and/orlarger networks, e.g., a wide area network (WAN) 454. Such LAN and WANnetworking environments are commonplace in offices and companies, andfacilitate enterprise-wide computer networks, such as intranets, all ofwhich can connect to a global communications network, e.g., theInternet.

When used in a LAN networking environment, the computer 402 can beconnected to the LAN 452 through a wired and/or wireless communicationnetwork interface or adapter 456. The adapter 456 can facilitate wiredor wireless communication to the LAN 452, which can also comprise awireless AP disposed thereon for communicating with the adapter 456.

When used in a WAN networking environment, the computer 402 can comprisea modem 458 or can be connected to a communications server on the WAN454 or has other means for establishing communications over the WAN 454,such as by way of the Internet. The modem 458, which can be internal orexternal and a wired or wireless device, can be connected to the systembus 408 via the input device interface 442. In a networked environment,program modules depicted relative to the computer 402 or portionsthereof, can be stored in the remote memory/storage device 450. It willbe appreciated that the network connections shown are example and othermeans of establishing a communications link between the computers can beused.

The computer 402 can be operable to communicate with any wirelessdevices or entities operatively disposed in wireless communication,e.g., a printer, scanner, desktop and/or portable computer, portabledata assistant, communications satellite, any piece of equipment orlocation associated with a wirelessly detectable tag (e.g., a kiosk,news stand, restroom), and telephone. This can comprise WirelessFidelity (Wi-Fi) and BLUETOOTH® wireless technologies. Thus, thecommunication can be a predefined structure as with a conventionalnetwork or simply an ad hoc communication between at least two devices.

Wi-Fi can allow connection to the Internet from a couch at home, a bedin a hotel room or a conference room at work, without wires. Wi-Fi is awireless technology similar to that used in a cell phone that enablessuch devices, e.g., computers, to send and receive data indoors and out;anywhere within the range of a base station. Wi-Fi networks use radiotechnologies called IEEE 802.11 (a, b, g, n, ac, ag, etc.) to providesecure, reliable, fast wireless connectivity. A Wi-Fi network can beused to connect computers to each other, to the Internet, and to wirednetworks (which can use IEEE 802.3 or Ethernet). Wi-Fi networks operatein the unlicensed 2.4 and 5 GHz radio bands for example or with productsthat contain both bands (dual band), so the networks can providereal-world performance similar to the basic 10BaseT wired Ethernetnetworks used in many offices.

Turning now to FIG. 5 , an embodiment 500 of a mobile network platform510 is shown that is an example of network elements 150, 152, 154, 156,and/or VNEs 330, 332, 334, etc. For example, platform 510 can facilitatein whole or in part identifying a user type associated with a user of amobile device and providing masking content and undercover content tothe mobile device based on the user type. In one or more embodiments,the mobile network platform 510 can generate and receive signalstransmitted and received by base stations or access points such as basestation or access point 122. Generally, mobile network platform 510 cancomprise components, e.g., nodes, gateways, interfaces, servers, ordisparate platforms, that facilitate both packet-switched (PS) (e.g.,internet protocol (IP), frame relay, asynchronous transfer mode (ATM))and circuit-switched (CS) traffic (e.g., voice and data), as well ascontrol generation for networked wireless telecommunication. As anon-limiting example, mobile network platform 510 can be included intelecommunications carrier networks, and can be considered carrier-sidecomponents as discussed elsewhere herein. Mobile network platform 510comprises CS gateway node(s) 512 which can interface CS traffic receivedfrom legacy networks like telephony network(s) 540 (e.g., publicswitched telephone network (PSTN), or public land mobile network (PLMN))or a signaling system #7 (SS7) network 560. CS gateway node(s) 512 canauthorize and authenticate traffic (e.g., voice) arising from suchnetworks. Additionally, CS gateway node(s) 512 can access mobility, orroaming, data generated through SS7 network 560; for instance, mobilitydata stored in a visited location register (VLR), which can reside inmemory 530. Moreover, CS gateway node(s) 512 interfaces CS-based trafficand signaling and PS gateway node(s) 518. As an example, in a 3GPP UMTSnetwork, CS gateway node(s) 512 can be realized at least in part ingateway GPRS support node(s) (GGSN). It should be appreciated thatfunctionality and specific operation of CS gateway node(s) 512, PSgateway node(s) 518, and serving node(s) 516, is provided and dictatedby radio technology(ies) utilized by mobile network platform 510 fortelecommunication over a radio access network 520 with other devices,such as a radiotelephone 575.

In addition to receiving and processing CS-switched traffic andsignaling, PS gateway node(s) 518 can authorize and authenticatePS-based data sessions with served mobile devices. Data sessions cancomprise traffic, or content(s), exchanged with networks external to themobile network platform 510, like wide area network(s) (WANs) 550,enterprise network(s) 570, and service network(s) 580, which can beembodied in local area network(s) (LANs), can also be interfaced withmobile network platform 510 through PS gateway node(s) 518. It is to benoted that WANs 550 and enterprise network(s) 570 can embody, at leastin part, a service network(s) like IP multimedia subsystem (IMS). Basedon radio technology layer(s) available in technology resource(s) orradio access network 520, PS gateway node(s) 518 can generate packetdata protocol contexts when a data session is established; other datastructures that facilitate routing of packetized data also can begenerated. To that end, in an aspect, PS gateway node(s) 518 cancomprise a tunnel interface (e.g., tunnel termination gateway (TTG) in3GPP UMTS network(s) (not shown)) which can facilitate packetizedcommunication with disparate wireless network(s), such as Wi-Finetworks.

In embodiment 500, mobile network platform 510 also comprises servingnode(s) 516 that, based upon available radio technology layer(s) withintechnology resource(s) in the radio access network 520, convey thevarious packetized flows of data streams received through PS gatewaynode(s) 518. It is to be noted that for technology resource(s) that relyprimarily on CS communication, server node(s) can deliver trafficwithout reliance on PS gateway node(s) 518; for example, server node(s)can embody at least in part a mobile switching center. As an example, ina 3GPP UMTS network, serving node(s) 516 can be embodied in serving GPRSsupport node(s) (SGSN).

For radio technologies that exploit packetized communication, server(s)514 in mobile network platform 510 can execute numerous applicationsthat can generate multiple disparate packetized data streams or flows,and manage (e.g., schedule, queue, format . . . ) such flows. Suchapplication(s) can comprise add-on features to standard services (forexample, provisioning, billing, customer support . . . ) provided bymobile network platform 510. Data streams (e.g., content(s) that arepart of a voice call or data session) can be conveyed to PS gatewaynode(s) 518 for authorization/authentication and initiation of a datasession, and to serving node(s) 516 for communication thereafter. Inaddition to application server, server(s) 514 can comprise utilityserver(s), a utility server can comprise a provisioning server, anoperations and maintenance server, a security server that can implementat least in part a certificate authority and firewalls as well as othersecurity mechanisms, and the like. In an aspect, security server(s)secure communication served through mobile network platform 510 toensure network's operation and data integrity in addition toauthorization and authentication procedures that CS gateway node(s) 512and PS gateway node(s) 518 can enact. Moreover, provisioning server(s)can provision services from external network(s) like networks operatedby a disparate service provider; for instance, WAN 550 or GlobalPositioning System (GPS) network(s) (not shown). Provisioning server(s)can also provision coverage through networks associated to mobilenetwork platform 510 (e.g., deployed and operated by the same serviceprovider), such as the distributed antennas networks shown in FIG. 1(s)that enhance wireless service coverage by providing more networkcoverage.

It is to be noted that server(s) 514 can comprise one or more processorsconfigured to confer at least in part the functionality of mobilenetwork platform 510. To that end, the one or more processor can executecode instructions stored in memory 530, for example. It is should beappreciated that server(s) 514 can comprise a content manager, whichoperates in substantially the same manner as described hereinbefore.

In example embodiment 500, memory 530 can store information related tooperation of mobile network platform 510. Other operational informationcan comprise provisioning information of mobile devices served throughmobile network platform 510, subscriber databases; applicationintelligence, pricing schemes, e.g., promotional rates, flat-rateprograms, couponing campaigns; technical specification(s) consistentwith telecommunication protocols for operation of disparate radio, orwireless, technology layers; and so forth. Memory 530 can also storeinformation from at least one of telephony network(s) 540, WAN 550, SS7network 560, or enterprise network(s) 570. In an aspect, memory 530 canbe, for example, accessed as part of a data store component or as aremotely connected memory store.

In order to provide a context for the various aspects of the disclosedsubject matter, FIG. 5 , and the following discussion, are intended toprovide a brief, general description of a suitable environment in whichthe various aspects of the disclosed subject matter can be implemented.While the subject matter has been described above in the general contextof computer-executable instructions of a computer program that runs on acomputer and/or computers, those skilled in the art will recognize thatthe disclosed subject matter also can be implemented in combination withother program modules. Generally, program modules comprise routines,programs, components, data structures, etc. that perform particulartasks and/or implement particular abstract data types.

Turning now to FIG. 6 , an illustrative embodiment of a communicationdevice 600 is shown. The communication device 600 can serve as anillustrative embodiment of devices such as data terminals 114, mobiledevices 124, vehicle 126, display devices 144 or other client devicesfor communication via either communications network 125. For example,communication device 600 can facilitate in whole or in part identifyinga user type associated with a user of a mobile device and providingmasking content and undercover content to the mobile device based on theuser type. Further, servers 202, 206 a, 208 a, databases 206 b, 208 b,mobile devices 210, 210 a, 210 b, user agency computing device 251 b,client device 251 c, profile builder & maintainer engine 251 d, profilepolicy agent 251 e, and backend records agent 251 f can comprisecommunication device 600.

The communication device 600 can comprise a wireline and/or wirelesstransceiver 602 (herein transceiver 602), a user interface (UI) 604, apower supply 614, a location receiver 616, a motion sensor 618, anorientation sensor 620, and a controller 606 for managing operationsthereof. The transceiver 602 can support short-range or long-rangewireless access technologies such as Bluetooth®, ZigBee®, WiFi, DECT, orcellular communication technologies, just to mention a few (Bluetooth®and ZigBee® are trademarks registered by the Bluetooth® Special InterestGroup and the ZigBee® Alliance, respectively). Cellular technologies caninclude, for example, CDMA-1X, UMTS/HSDPA, GSM/GPRS, TDMA/EDGE, EV/DO,WiMAX, SDR, LTE, as well as other next generation wireless communicationtechnologies as they arise. The transceiver 602 can also be adapted tosupport circuit-switched wireline access technologies (such as PSTN),packet-switched wireline access technologies (such as TCP/IP, VoIP,etc.), and combinations thereof.

The UI 604 can include a depressible or touch-sensitive keypad 608 witha navigation mechanism such as a roller ball, a joystick, a mouse, or anavigation disk for manipulating operations of the communication device600. The keypad 608 can be an integral part of a housing assembly of thecommunication device 600 or an independent device operably coupledthereto by a tethered wireline interface (such as a USB cable) or awireless interface supporting for example Bluetooth®. The keypad 608 canrepresent a numeric keypad commonly used by phones, and/or a QWERTYkeypad with alphanumeric keys. The UI 604 can further include a display610 such as monochrome or color LCD (Liquid Crystal Display), OLED(Organic Light Emitting Diode) or other suitable display technology forconveying images to an end user of the communication device 600. In anembodiment where the display 610 is touch-sensitive, a portion or all ofthe keypad 608 can be presented by way of the display 610 withnavigation features.

The display 610 can use touch screen technology to also serve as a userinterface for detecting user input. As a touch screen display, thecommunication device 600 can be adapted to present a user interfacehaving graphical user interface (GUI) elements that can be selected by auser with a touch of a finger. The display 610 can be equipped withcapacitive, resistive or other forms of sensing technology to detect howmuch surface area of a user's finger has been placed on a portion of thetouch screen display. This sensing information can be used to controlthe manipulation of the GUI elements or other functions of the userinterface. The display 610 can be an integral part of the housingassembly of the communication device 600 or an independent devicecommunicatively coupled thereto by a tethered wireline interface (suchas a cable) or a wireless interface.

The UI 604 can also include an audio system 612 that utilizes audiotechnology for conveying low volume audio (such as audio heard inproximity of a human ear) and high volume audio (such as speakerphonefor hands free operation). The audio system 612 can further include amicrophone for receiving audible signals of an end user. The audiosystem 612 can also be used for voice recognition applications. The UI604 can further include an image sensor 613 such as a charged coupleddevice (CCD) camera for capturing still or moving images.

The power supply 614 can utilize common power management technologiessuch as replaceable and rechargeable batteries, supply regulationtechnologies, and/or charging system technologies for supplying energyto the components of the communication device 600 to facilitatelong-range or short-range portable communications. Alternatively, or incombination, the charging system can utilize external power sources suchas DC power supplied over a physical interface such as a USB port orother suitable tethering technologies.

The location receiver 616 can utilize location technology such as aglobal positioning system (GPS) receiver capable of assisted GPS foridentifying a location of the communication device 600 based on signalsgenerated by a constellation of GPS satellites, which can be used forfacilitating location services such as navigation. The motion sensor 618can utilize motion sensing technology such as an accelerometer, agyroscope, or other suitable motion sensing technology to detect motionof the communication device 600 in three-dimensional space. Theorientation sensor 620 can utilize orientation sensing technology suchas a magnetometer to detect the orientation of the communication device600 (north, south, west, and east, as well as combined orientations indegrees, minutes, or other suitable orientation metrics).

The communication device 600 can use the transceiver 602 to alsodetermine a proximity to a cellular, WiFi, Bluetooth®, or other wirelessaccess points by sensing techniques such as utilizing a received signalstrength indicator (RSSI) and/or signal time of arrival (TOA) or time offlight (TOF) measurements. The controller 606 can utilize computingtechnologies such as a microprocessor, a digital signal processor (DSP),programmable gate arrays, application specific integrated circuits,and/or a video processor with associated storage memory such as Flash,ROM, RAM, SRAM, DRAM or other storage technologies for executingcomputer instructions, controlling, and processing data supplied by theaforementioned components of the communication device 600.

Other components not shown in FIG. 6 can be used in one or moreembodiments of the subject disclosure. For instance, the communicationdevice 600 can include a slot for adding or removing an identity modulesuch as a Subscriber Identity Module (SIM) card or Universal IntegratedCircuit Card (UICC). SIM or UICC cards can be used for identifyingsubscriber services, executing programs, storing subscriber data, and soon.

The terms “first,” “second,” “third,” and so forth, as used in theclaims, unless otherwise clear by context, is for clarity only anddoesn't otherwise indicate or imply any order in time. For instance, “afirst determination,” “a second determination,” and “a thirddetermination,” does not indicate or imply that the first determinationis to be made before the second determination, or vice versa, etc.

In the subject specification, terms such as “store,” “storage,” “datastore,” data storage,” “database,” and substantially any otherinformation storage component relevant to operation and functionality ofa component, refer to “memory components,” or entities embodied in a“memory” or components comprising the memory. It will be appreciatedthat the memory components described herein can be either volatilememory or nonvolatile memory, or can comprise both volatile andnonvolatile memory, by way of illustration, and not limitation, volatilememory, non-volatile memory, disk storage, and memory storage. Further,nonvolatile memory can be included in read only memory (ROM),programmable ROM (PROM), electrically programmable ROM (EPROM),electrically erasable ROM (EEPROM), or flash memory. Volatile memory cancomprise random access memory (RAM), which acts as external cachememory. By way of illustration and not limitation, RAM is available inmany forms such as synchronous RAM (SRAM), dynamic RAM (DRAM),synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhancedSDRAM (ESDRAM), Synchlink DRAM (SLDRAM), and direct Rambus RAM (DRRAM).Additionally, the disclosed memory components of systems or methodsherein are intended to comprise, without being limited to comprising,these and any other suitable types of memory.

Moreover, it will be noted that the disclosed subject matter can bepracticed with other computer system configurations, comprisingsingle-processor or multiprocessor computer systems, mini-computingdevices, mainframe computers, as well as personal computers, hand-heldcomputing devices (e.g., PDA, phone, smartphone, watch, tabletcomputers, netbook computers, etc.), microprocessor-based orprogrammable consumer or industrial electronics, and the like. Theillustrated aspects can also be practiced in distributed computingenvironments where tasks are performed by remote processing devices thatare linked through a communications network; however, some if not allaspects of the subject disclosure can be practiced on stand-alonecomputers. In a distributed computing environment, program modules canbe located in both local and remote memory storage devices.

In one or more embodiments, information regarding use of services can begenerated including services being accessed, media consumption history,user preferences, and so forth. This information can be obtained byvarious methods including user input, detecting types of communications(e.g., video content vs. audio content), analysis of content streams,sampling, and so forth. The generating, obtaining and/or monitoring ofthis information can be responsive to an authorization provided by theuser. In one or more embodiments, an analysis of data can be subject toauthorization from user(s) associated with the data, such as an opt-in,an opt-out, acknowledgement requirements, notifications, selectiveauthorization based on types of data, and so forth.

Some of the embodiments described herein can also employ artificialintelligence (AI) to facilitate automating one or more featuresdescribed herein. The embodiments (e.g., in connection withautomatically identifying acquired cell sites that provide a maximumvalue/benefit after addition to an existing communication network) canemploy various AI-based schemes for carrying out various embodimentsthereof. Moreover, the classifier can be employed to determine a rankingor priority of each cell site of the acquired network. A classifier is afunction that maps an input attribute vector, x=(x1, x2, x3, x4, . . . ,xn), to a confidence that the input belongs to a class, that is,f(x)=confidence (class). Such classification can employ a probabilisticand/or statistical-based analysis (e.g., factoring into the analysisutilities and costs) to determine or infer an action that a user desiresto be automatically performed. A support vector machine (SVM) is anexample of a classifier that can be employed. The SVM operates byfinding a hypersurface in the space of possible inputs, which thehypersurface attempts to split the triggering criteria from thenon-triggering events. Intuitively, this makes the classificationcorrect for testing data that is near, but not identical to trainingdata. Other directed and undirected model classification approachescomprise, e.g., naïve Bayes, Bayesian networks, decision trees, neuralnetworks, fuzzy logic models, and probabilistic classification modelsproviding different patterns of independence can be employed.Classification as used herein also is inclusive of statisticalregression that is utilized to develop models of priority.

As will be readily appreciated, one or more of the embodiments canemploy classifiers that are explicitly trained (e.g., via a generictraining data) as well as implicitly trained (e.g., via observing UEbehavior, operator preferences, historical information, receivingextrinsic information). For example, SVMs can be configured via alearning or training phase within a classifier constructor and featureselection module. Thus, the classifier(s) can be used to automaticallylearn and perform a number of functions, including but not limited todetermining according to predetermined criteria which of the acquiredcell sites will benefit a maximum number of subscribers and/or which ofthe acquired cell sites will add minimum value to the existingcommunication network coverage, etc.

As used in some contexts in this application, in some embodiments, theterms “component,” “system” and the like are intended to refer to, orcomprise, a computer-related entity or an entity related to anoperational apparatus with one or more specific functionalities, whereinthe entity can be either hardware, a combination of hardware andsoftware, software, or software in execution. As an example, a componentmay be, but is not limited to being, a process running on a processor, aprocessor, an object, an executable, a thread of execution,computer-executable instructions, a program, and/or a computer. By wayof illustration and not limitation, both an application running on aserver and the server can be a component. One or more components mayreside within a process and/or thread of execution and a component maybe localized on one computer and/or distributed between two or morecomputers. In addition, these components can execute from variouscomputer readable media having various data structures stored thereon.The components may communicate via local and/or remote processes such asin accordance with a signal having one or more data packets (e.g., datafrom one component interacting with another component in a local system,distributed system, and/or across a network such as the Internet withother systems via the signal). As another example, a component can be anapparatus with specific functionality provided by mechanical partsoperated by electric or electronic circuitry, which is operated by asoftware or firmware application executed by a processor, wherein theprocessor can be internal or external to the apparatus and executes atleast a part of the software or firmware application. As yet anotherexample, a component can be an apparatus that provides specificfunctionality through electronic components without mechanical parts,the electronic components can comprise a processor therein to executesoftware or firmware that confers at least in part the functionality ofthe electronic components. While various components have beenillustrated as separate components, it will be appreciated that multiplecomponents can be implemented as a single component, or a singlecomponent can be implemented as multiple components, without departingfrom example embodiments.

Further, the various embodiments can be implemented as a method,apparatus or article of manufacture using standard programming and/orengineering techniques to produce software, firmware, hardware or anycombination thereof to control a computer to implement the disclosedsubject matter. The term “article of manufacture” as used herein isintended to encompass a computer program accessible from anycomputer-readable device or computer-readable storage/communicationsmedia. For example, computer readable storage media can include, but arenot limited to, magnetic storage devices (e.g., hard disk, floppy disk,magnetic strips), optical disks (e.g., compact disk (CD), digitalversatile disk (DVD)), smart cards, and flash memory devices (e.g.,card, stick, key drive). Of course, those skilled in the art willrecognize many modifications can be made to this configuration withoutdeparting from the scope or spirit of the various embodiments.

In addition, the words “example” and “exemplary” are used herein to meanserving as an instance or illustration. Any embodiment or designdescribed herein as “example” or “exemplary” is not necessarily to beconstrued as preferred or advantageous over other embodiments ordesigns. Rather, use of the word example or exemplary is intended topresent concepts in a concrete fashion. As used in this application, theterm “or” is intended to mean an inclusive “or” rather than an exclusive“or”. That is, unless specified otherwise or clear from context, “Xemploys A or B” is intended to mean any of the natural inclusivepermutations. That is, if X employs A; X employs B; or X employs both Aand B, then “X employs A or B” is satisfied under any of the foregoinginstances. In addition, the articles “a” and “an” as used in thisapplication and the appended claims should generally be construed tomean “one or more” unless specified otherwise or clear from context tobe directed to a singular form.

Moreover, terms such as “user equipment,” “mobile station,” “mobile,”subscriber station,” “access terminal,” “terminal,” “handset,” “mobiledevice” (and/or terms representing similar terminology) can refer to awireless device utilized by a subscriber or user of a wirelesscommunication service to receive or convey data, control, voice, video,sound, gaming or substantially any data-stream or signaling-stream. Theforegoing terms are utilized interchangeably herein and with referenceto the related drawings.

Furthermore, the terms “user,” “subscriber,” “customer,” “consumer” andthe like are employed interchangeably throughout, unless contextwarrants particular distinctions among the terms. It should beappreciated that such terms can refer to human entities or automatedcomponents supported through artificial intelligence (e.g., a capacityto make inference based, at least, on complex mathematical formalisms),which can provide simulated vision, sound recognition and so forth.

As employed herein, the term “processor” can refer to substantially anycomputing processing unit or device comprising, but not limited tocomprising, single-core processors; single-processors with softwaremultithread execution capability; multi-core processors; multi-coreprocessors with software multithread execution capability; multi-coreprocessors with hardware multithread technology; parallel platforms; andparallel platforms with distributed shared memory. Additionally, aprocessor can refer to an integrated circuit, an application specificintegrated circuit (ASIC), a digital signal processor (DSP), a fieldprogrammable gate array (FPGA), a programmable logic controller (PLC), acomplex programmable logic device (CPLD), a discrete gate or transistorlogic, discrete hardware components or any combination thereof designedto perform the functions described herein. Processors can exploitnano-scale architectures such as, but not limited to, molecular andquantum-dot based transistors, switches and gates, in order to optimizespace usage or enhance performance of user equipment. A processor canalso be implemented as a combination of computing processing units.

As used herein, terms such as “data storage,” data storage,” “database,”and substantially any other information storage component relevant tooperation and functionality of a component, refer to “memorycomponents,” or entities embodied in a “memory” or components comprisingthe memory. It will be appreciated that the memory components orcomputer-readable storage media, described herein can be either volatilememory or nonvolatile memory or can include both volatile andnonvolatile memory.

What has been described above includes mere examples of variousembodiments. It is, of course, not possible to describe everyconceivable combination of components or methodologies for purposes ofdescribing these examples, but one of ordinary skill in the art canrecognize that many further combinations and permutations of the presentembodiments are possible. Accordingly, the embodiments disclosed and/orclaimed herein are intended to embrace all such alterations,modifications and variations that fall within the spirit and scope ofthe appended claims. Furthermore, to the extent that the term “includes”is used in either the detailed description or the claims, such term isintended to be inclusive in a manner similar to the term “comprising” as“comprising” is interpreted when employed as a transitional word in aclaim.

In addition, a flow diagram may include a “start” and/or “continue”indication. The “start” and “continue” indications reflect that thesteps presented can optionally be incorporated in or otherwise used inconjunction with other routines. In this context, “start” indicates thebeginning of the first step presented and may be preceded by otheractivities not specifically shown. Further, the “continue” indicationreflects that the steps presented may be performed multiple times and/ormay be succeeded by other activities not specifically shown. Further,while a flow diagram indicates a particular ordering of steps, otherorderings are likewise possible provided that the principles ofcausality are maintained.

As may also be used herein, the term(s) “operably coupled to”, “coupledto”, and/or “coupling” includes direct coupling between items and/orindirect coupling between items via one or more intervening items. Suchitems and intervening items include, but are not limited to, junctions,communication paths, components, circuit elements, circuits, functionalblocks, and/or devices. As an example of indirect coupling, a signalconveyed from a first item to a second item may be modified by one ormore intervening items by modifying the form, nature or format ofinformation in a signal, while one or more elements of the informationin the signal are nevertheless conveyed in a manner than can berecognized by the second item. In a further example of indirectcoupling, an action in a first item can cause a reaction on the seconditem, as a result of actions and/or reactions in one or more interveningitems.

Although specific embodiments have been illustrated and describedherein, it should be appreciated that any arrangement which achieves thesame or similar purpose may be substituted for the embodiments describedor shown by the subject disclosure. The subject disclosure is intendedto cover any and all adaptations or variations of various embodiments.Combinations of the above embodiments, and other embodiments notspecifically described herein, can be used in the subject disclosure.For instance, one or more features from one or more embodiments can becombined with one or more features of one or more other embodiments. Inone or more embodiments, features that are positively recited can alsobe negatively recited and excluded from the embodiment with or withoutreplacement by another structural and/or functional feature. The stepsor functions described with respect to the embodiments of the subjectdisclosure can be performed in any order. The steps or functionsdescribed with respect to the embodiments of the subject disclosure canbe performed alone or in combination with other steps or functions ofthe subject disclosure, as well as from other embodiments or from othersteps that have not been described in the subject disclosure. Further,more than or less than all of the features described with respect to anembodiment can also be utilized.

What is claimed is:
 1. A device, comprising: a processing systemincluding a processor; and a memory that stores executable instructionsthat, when executed by the processing system, facilitate performance ofoperations, the operations comprising: determining a user typeassociated with a first user of a first mobile device; identifying afirst identity associated with the first user based on the user type andidentifying a second identity associated with the first user based onthe user type; detecting a message directed to the first mobile devicecomprising first content; and responsive to the detecting the message:providing first alternate content to the first mobile device to mask thefirst identity; providing second alternate content to the first mobiledevice associated with the second identity; and providing an indicationto the first mobile device to mask the first content received by thefirst mobile device, wherein the first mobile device masks the firstcontent utilizing the first alternate content and the second alternatecontent.
 2. The device of claim 1, wherein the operations furthercomprise: providing a first indication to the first mobile device tomask first content associated with the first identity stored on thefirst mobile device, wherein the first mobile device masks the firstcontent associated with the first identity with the first alternatecontent.
 3. The device of claim 2, wherein a camera associated with thefirst mobile device captures an image of a person facing the firstmobile device, wherein the first mobile device determines the image ofthe person is not the first user in response to performing facialrecognition techniques on the image, wherein the first mobile devicemasks the first content and presents the first alternate content and thesecond alternate content on a display of the first mobile device.
 4. Thedevice of claim 2, wherein the first content further comprises one ofemail content, text message content, social media content, mobileapplication content, notification content, cloud content, or acombination thereof.
 5. The device of claim 1, wherein the operationsfurther comprise: providing a second indication to the first mobiledevice to mask second content received by the first mobile device,wherein the first mobile device masks the second content in response toreceiving the second content.
 6. The device of claim 5, wherein thesecond content comprises one of email content, text message content,social media content, mobile application content, notification content,cloud content, or a combination thereof.
 7. The device of claim 1,wherein the operations further comprise: detecting the first mobiledevice initiating a mobile telephone call to a second mobile deviceassociated with a second user; and providing third alternate content tothe second mobile device as caller identification content to mask thefirst identity.
 8. The device of claim 7, wherein the operations furthercomprise: providing the third alternate content to a first computingdevice associated with a call detail record repository, wherein thefirst computing device stores the third alternate content in the calldetail record repository to mask the first identity and to disclose thesecond identity.
 9. The device of claim 7, wherein the operationsfurther comprise: providing third alternate content to a secondcomputing device associated with a bill record repository, wherein thesecond computing device stores the third alternate content in thebilling record repository to mask the first identity and to disclose thesecond identity.
 10. The device of claim 1, wherein the first mobiledevice is communicatively coupled to a first responder mobile network.11. The device of claim 1, wherein the operations further comprise:detecting a second mobile device associated with a civil entity within adistance threshold of the first mobile device; and providing identitycontent associated with the first user indicating the first identity andthe second identity.
 12. The device of claim 11, wherein the operationscomprise: wherein the first alternate content is different than thirdalternate content provided as caller identification content to thesecond mobile device to mask the first identity and the second alternatecontent is different than fourth alternate content provided to thesecond mobile device associated with the second identity.
 13. The deviceof claim 12, wherein the third alternate content and the fourthalternate content are complementary to the first alternate content andthe second alternate content.
 14. A non-transitory, machine-readablemedium, comprising executable instructions that, when executed by aprocessing system including a processor, facilitate performance ofoperations, the operations comprising: determining a user typeassociated with a user associated with a mobile device; identifying afirst identity associated with the user based on the user type andidentifying a second identity associated with the user based on the usertype; detecting a message directed to the mobile device comprising firstcontent; and responsive to the detecting the message: providing firstalternate content to the mobile device to mask the first identity andproviding second alternate content to the mobile device associated withthe second identity; and providing an indication to the mobile device tomask the first content received by the mobile device, wherein the mobiledevice masks the first content utilizing the first alternate content andthe second alternate content in response to receiving the first content.15. The non-transitory, machine-readable medium of claim 14, wherein acamera associated with the mobile device captures an image of a personfacing the mobile device, wherein the mobile device determines the imageof the person is not the user in response to performing facialrecognition techniques on the image, wherein the mobile device masks thefirst content and presents the first alternate content and the secondalternate content on a display of the mobile device.
 16. Thenon-transitory, machine-readable medium of claim 14, wherein the firstcontent comprises one of email content, text message content, socialmedia content, mobile application content, notification content, cloudcontent, or a combination thereof.
 17. A method, comprising:determining, by a processing system including a processor, a user typeassociated with a user associated with a mobile device; identifying, bythe processing system, a first identity associated with the user basedon the user type and identifying, by the processing system, a secondidentity associated with the user based on the user type; detecting, bythe processing system, a message directed to the mobile devicecomprising first content; and responsive to the detecting the message:providing, by the processing system, first alternate content to themobile device to mask the first identity and providing, by theprocessing system, second alternate content to the mobile deviceassociated with the second identity; and providing, by the processingsystem, an indication to the mobile device to mask the first contentreceived by the mobile device, wherein the mobile device masks the firstcontent utilizing the first alternate content and the second alternatecontent in response to receiving the first content.
 18. The method ofclaim 17, comprising providing, by the processing system, fifthalternate content to a first computing device associated with a calldetail record repository, wherein the first computing device stores thefifth alternate content in the call detail record repository to mask thefirst identity and to disclose the second identity.
 19. The method ofclaim 17, comprising providing, by the processing system, fifthalternate content to a second computing device associated with a billrecord repository, wherein the second computing device stores the fifthalternate content in the billing record repository to mask the firstidentity and to disclose the second identity.
 20. The method of claim17, wherein the first content comprises one of email content, textmessage content, social media content, mobile application content,notification content, cloud content, or a combination thereof.